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News from February 29, 2008
The GORE RUNNING WEAR™ brand

Gore-Tex Berglauf Hiking Walking Alpencross Marathon   The membrane specialist W. L. Gore & Associates GmbH’s running wear line, GORE RUNNING WEAR™, stands for high-tech function with durable premium quality. Launched as a pioneer in the running sports segment for highly functional clothing systems, the GORE RUNNING WEAR™ brand has consistently set new standards that enable runners to improve their performance, while providing them with optimal protection.
 

In 1997, CONCURVE™ Running Wear became the pioneer of highly functional clothing systems for the running sports segment, which was still in its infancy. The idea was to combine the best possible materials and technologies, and design clothing specifically for runners.

With the aim of offering runners the best possible comfort for their sport, CONCURVE™ Running Wear positioned itself right from the outset as the specialist for products with a high-tech function.

Technological developments and innovations have consistently met the expectations of fitness runners, ambitious runners, and performance runners.

CONCURVE™ Running Wear changed its name to GORE RUNNING WEAR™ with the introduction of its Fall/Winter 06/07 collection.

The new name emphasizes more clearly the brand’s competency for the specific sport category. The brand name underlines the Gore functional performance inherent in the product and its associated innovative strength. Additionally, global expansion of the formerly European brand is planned.

GORE RUNNING WEAR™ has set itself the objective of adapting Gore product innovations into gear designed specifically for the running sport segment. The focus is on setting new standards, which will enable runners to increase their performance, while providing them with optimal protection. The functional products are continually being improved, in order to satisfy the high quality standards of the Gore laboratories, and, particularly, runners’ expectations.

By cooperating with European running specialists, GORE RUNNING WEAR™ receives regular feedback from the marketplace, which then flows into the development of new collections. Its proximity to the target group is reflected in every product. From caps to shirts, pants, vests, and jackets, right down to socks, GORE RUNNING WEAR™ offers everything the runner needs for comfort and maximum benefit from training. The color-coordinated outfits have an ergonomic cut; the fabrics are perfectly suited to the runner’s needs, and can be mixed and matched as desired. GORE RUNNING WEAR™ is equally dedicated to the female runner, and all the new technologies are also translated into clothing for women.

GORE RUNNING WEAR™ – For perfectionists. From specialists.

 
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